I have it on very good authority—I got it from a guy who promised to talk to me on the condition that I slept him, which I would have done anyway—that some entrepreneurs here in Shalampax are considering starting a new business. It’s only a concept at this point, but, if they go ahead with it, their idea will revolutionize the way democracies around the world work.
In their market research, the entrepreneurs found that in democracies where voting is not mandatory (is it democratic to force someone to make a choice?), there is a general trend toward lower voter participation rates in many places. Clearly, a great many people in those countries believe that voting isn’t worth the trouble.
The opportunity is clear. The entrepreneurs plan to offer a democracy outsourcing service.
The details haven’t been finalized, but here’s the general plan:
In those countries where most people can’t be bothered to vote, a new Shalampaxian company—it doesn’t yet have a name; let’s call it Electco for now—will take over the voting process.
Customer countries will cancel their elections and turn the process over to Electco. Rather than campaigning, politicians will submit their party affiliations, descriptions of their proposed policies, and a few pictures of themselves to Electco.
Electco will look at voting in past elections in the customer countries to determine how many “core voters” each party has. Core voters are defined as people who vote for a party no matter what. This might be because their parents always voted for that party, so they always vote for that party. Or maybe the party’s candidates and officials wear the same sort of clothes as the core voters, so the core voters feel a strong affinity for the party.
Electco will assign votes to each party in the same proportion as their core supporters make up in the electorate of that country.
There are a number of voters who, bizarrely, evaluate the candidates and the candidates’ and their parties’ positions before making a decision on who to vote for in each election. Consequently, they might not always vote for the same party. Let’s call these “swing voters.”
To represent the swing voters, Electco will assign five employees to work on each election. They will divvy up votes equal to the percentage of swing voters in the customer country and add those votes to the core voters’ votes.
Two of the employees will look only at pictures of the candidates and will cast their votes based on who looks best for the job. Because these employees will have only pictures, appearances will be the sole factor they consider. Forty percent of the swing-voter votes will be allocated in this manner.
The three remaining employees will all see the policies statements that the candidates submit on behalf of themselves and their parties.
One Electco employee will assess only how much he or she would benefit from those policies. This employee will not consider the costs or consequences of the policies. Nor will he or she consider whether the policies are even feasible. “What’s in it for me?” will be the only factor that determines which candidate will get these votes. Twenty-five percent of the swing-voter votes will be allocated in this manner.
Another Electco employee will assess the policy statements and compare them to reality to determine which candidate is the best bullshitter. The top bullshitter will be assigned 25 percent of the swing-voter votes.
The final employee, will have to do some work. This employee will carefully review each policy, consider the benefits, drawbacks and feasibility of the policies, and attempt to assess the integrity of the candidate. The most honest candidate, with the best policies will be assigned three percent of the swing-voter votes.
The remaining seven percent of the swing-voter votes will not be assigned by an Electco employee. Instead, a computer will randomly distribute them among the candidates.
In rough form, that’s the plan. The benefits are clear. For a comparatively small fee, the customer country can avoid the staggering costs of holding an election, its politicians can avoid the punishing costs of campaigning, and its voters can avoid the great bother and annoyance of getting up off their asses to vote.
What do you think? There are still a few kinks to be ironed out, but I think these entrepreneurs are going to hit the jackpot with this idea.