Shoe Marketing
November 22nd, 2009
4 comments
If there’s one thing I’ve learned on the business beat hear at Shalampax Speaks it’s that you should never underestimate the power of good marketing to boost profitability, or the power of bad marketing to kill it.
Take The Shalampax Shoe Store as an example. When Buttcrack opened her store a little over ten years ago she ordered, among other items, a very large inventory of one particular type of shoe. For ten years, that shoe didn’t sell; not a single pair.
Other types of shoes sold, but not that one.
