Cherrytart, the closest thing Shalampax has had to a celebrity since our celeb-wannabe, Openfly, flew the coop, attempted to launch her singing career at a concert last night.
The room, the largest in Shalampax, was packed with more than 300 people. The record attendance can be attributed to the fact that the concert promoters promised—and delivered—plentiful posh food and drink, along with a payment of $500 each to everyone who attended.
The critics were uncharacteristically unanimous. As if with a single voice, they all exuberantly proclaimed that Cherrytart should, in the interest of public safety, never sing again.
Five people were seriously injured in the stampede to the door that commenced as soon as she belted out her first couple of notes.
The few people who lasted through a whole song are expected to suffer lifelong mental scars, not to mention damage to their hearing. No one stuck around longer than that.
As it happens, the concert would not have gone forward at all had it not been for some fraud on the part of the promoters. Being a Shalampaxian herself, Cherrytart should have expected deception in her dealings with Shalampaxian companies, but she was apparently oblivious to that possibility.
What happened was that Cherrytart instructed the company that she hired to promote and stage the concert, ShalProductions, to first conduct market research to determine whether her singing career stood any chance of success. She told ShalProductions that she would not go ahead with the concert if the research showed that people did not enjoy her singing.
Because there is almost no arts scene in Shalampax, ShalProductions does not get a lot of work. It was desperate to have the concert go ahead.
Surprisingly, ShalProductions did do market research rather than fabricating the results out of thin air, but it intentionally biased the survey to try to get the responses it wanted.
ShalProductions made a recording of Cherrytart singing a song. The company then spent weeks doctoring the recording to remove the constant shrieks, squeaks and squawks in Cherrytart’s voice, smooth it out and add something vaguely resembling melodic tones.
ShalProductions played the recording to 50 men and 50 women. Despite the extensive electronic enhancement of Cherrytart’s voice, fully 100 percent of the men said they’d rather have a colonoscopy than listen to Cherrytart sing. ShalProductions offered to provide them with colonoscopies while attending Cherrytart’s concert, but no one accepted the offer.
The women’s reaction wasn’t quite so harsh. Only 98 percent of them said they’d rather get a yeast infection than listen to Cherrytart. The women’s response likely would have been unanimous had ShalProductions not asked Cherrytart for her opinion. (The researchers didn’t play the recording for her.)
Not able to get the response it wanted, ShalProductions simply lied. It told Cherrytart that 94 percent of the women and 88 percent of the men loved her performance and would be thrilled to attend her concert. (The company didn’t report a 100 percent approval rating out of fear that Cherrytart might find that to be implausible.)
So the concert went ahead. Clearly, those people who attended hadn’t participated in the market research and hadn’t talked to anyone who did participate.
Ironically, Cherrytart’s opening number—the only one that anyone heard—was I Want to be Happy, a jazz standard by Vincent Youmans and Irving Caesar. Considering the response to her concert, I don’t think Cherrytart or any of the attendees are particularly happy today.